Food, Beverage & Events

PRODUCT/BRAND DEVELOPMENT

Development Support

Main Scope

Assessments

– Land or Existing Structure
– Development & Project Forecast

Feasibility Study
– Destination Analysis
– Setting Competition Set
– Marketing & Positioning of the Competition Set
– Financial Projections

Basic Master Planning & Utilization of the

  • Site or Land
  • Building/s

* Front of the House

* Back of the House

Appointment & Tender Services
– Recommendations & appointment of management company or franchise or creation of an independent brand / franchise
– Construction company – Creative & Consulting

* Architectural design
* Interior design
* Landscaping design
* Kitchen planners & refrigeration * Mechanical & electrical

* Plumbing
* Communication

* I.T. systems

Culinary Schools, Restaurants, Bars, Lounges, Pubs, Night Clubs, Juice Bars, Food & Beverage Retail, Meetings and Events

Culinary, Service, Bar Operations, Wine & Sake, Stewarding, Health and Safety.

  •  Development, Construction & Site Planning Coordination
    – Finalize construction & pre-opening budgets
    – Set-up the development phase critical path

–  Establish construction & pre-opening financial management guidelines
– Establish reporting guidelines and list of reports required by the Owning Company
– Set-up construction and pre-opening meeting schedules
– Review & comment on preliminary plans and drawings by the architect or other specialist consultant

  •  Project Asset Management
    – Construction, Architectural, interior design, landscaping design and specialist coordination-  Monitor & liaise with the main contractor, construction project manager and appointed management company representative on the overall progress of the project-  Oversee and control all aspects of budget management as well as disbursement of funds

    –  Federation of Tour Operators, HACCP, Fire, Security & Safety requirements review

    –  Procurement company tenders

Concept & Brand Development

Main Scope

Product & Service Concept & Designer Brief

– Main Brand

– Sub Brand/s

Basic Concept & Experience Definitions

  • »  Restaurants
  • »  Bars, Lounges & Night Clubs
  • »  Food Concept & Kitchen Layouts
  • »  Beverage Concept & Bar / Wine Storage Layouts
  • »  Entertainment Concept
  • »  Service & Operational Flow (Front & Back of The House)
  • »  Table Top & Operational Equipment Quality of Finishes
  • »  Branding – All aspects of visual identity
  • »  Furniture & Fixture Brief & Quality of Finishes
  • »  In Villa Dining Concept & Service Flow
  • »  Reservations
  • »  Transportation & Parking Logistics

* Meeting & Event, Owners or Club Lounge

  • »  Elements & Zones
  • »  Food & Beverage
  • »  Entertainment
  • »  Meeting
  • »  Services
  • »  Business
  • »  Leisure
  • »  Furniture & Fixture Brief & Quality of Finishes

* Basic Kids / Family Facility

» Elements & Zones
» Food & Beverage
» Entertainment

» Services
» Furniture & Fixture Brief & Quality of Finishes

Together with Owners, Executive & Branding Teams Develop

– Brand Vision, Mission, Guiding Principles and Behaviours

– Identify Performance Measures of the Brand and Its Business Goals.

Set Pre-Opening

– Business & Marketing Plans

– Individual Facility Space Allocation and/or Review

– Start of Branding Process

 

Systems Development

Main Scope

  • Create Content for all Branding & Marketing
  • Coordinate Logistics & Operational Flow
  • People System Development
  • Product System Development
  • Profit System Policy & Procedure (PP) Development
  • Third Party Systems Review
  • Set Unique Selling Points
  • Start of Branding, Marketing, Public Relations & Social Media Initiatives
  • Creation of Master Pre-Opening Critical Path
  • Membership, Leisure /Sport Club & Sport/Art/Wellness Academy Systems
  • Procurement of Furniture, Fixture & Equipment (FF&E)
  • Set EXCOM hiring criteria & job descriptions
  • Start of EXCOM hiring process
  • Photo Shooting #1 Coordination
  • Initial Web Page Launch
  • Bar & Kitchen Equipment Tender
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