Branding & Brand Guardianship
Vision Main Scope
- Development of Brand Vision, Mission, Guiding Principles and Behaviours
- Identify Performance Measures of the Brand and Its Business Goals.Brand DevelopmentMain Scope
Brand Development
Main Scope
- Visual Language Development
- Guidelines for Photographic Style
Brand Development, Architecture & Creation of Corporate / Mother Brand
- Naming
- Creation of Identity Marks / Logos
Brand Development, Architecture & Creation of Sub-Brands
- Naming
- Creation of Identity Marks / Logos
- Pre-Opening or Interim Web Page Design
- Guidelines to Corporate/Mother Brand and Sub-Brand IDs
Design Stages
Main Scope
- Permanent Web Page
- Signage
- Temporary Fact Sheet
- Temporary Brochures
- Corporate Collateral
- Marketing & Social Media Campaign Staff Uniforms
- Logo Wear & Apparel
- Sales & Marketing Collateral, Gifts & WOW items
- Social Media & PR Messages & Action Tools
- Permanent Fact Sheet
- Permanent Brochure
- Take Away & Packaging
- Menu Covers & Collateral
- Property
- Rooms Division
- F&B Division
- Events
- Spa
- Recreations & Sport
- Kids and Family
- Back of the House Departmental Forms
Tenders
Main Scope
Tender of Production Supplier
- Branding Collateral
- Signage
- Logo Wear & Apparel
- Take Away & Packaging
Supervision
Main Scope
- Production
- Delivery
- Installation (Signage)
- Photo Shooting
Handover
Main Scope
- Soft Formats
- Branding Guideline & Samples of All Hard Copy Samples
- Contact Details of All Production Supplier and Pricing