Branding & Brand Guardianship

Vision Main Scope

  •  Development of Brand Vision, Mission, Guiding Principles and Behaviours
  •  Identify Performance Measures of the Brand and Its Business Goals.Brand DevelopmentMain Scope

Brand Development

Main Scope

  •  Visual Language Development
  •  Guidelines for Photographic Style

Brand Development, Architecture & Creation of Corporate / Mother Brand

  • Naming
  • Creation of Identity Marks / Logos

Brand Development, Architecture & Creation of Sub-Brands

  • Naming
  • Creation of Identity Marks / Logos
  •  Pre-Opening or Interim Web Page Design
  •  Guidelines to Corporate/Mother Brand and Sub-Brand IDs

Design Stages

Main Scope

  • Permanent Web Page
  • Signage
  • Temporary Fact Sheet
  • Temporary Brochures
  • Corporate Collateral
  • Marketing & Social Media Campaign Staff Uniforms
  • Logo Wear & Apparel
  • Sales & Marketing Collateral, Gifts & WOW items
  • Social Media & PR Messages & Action Tools
  • Permanent Fact Sheet
  • Permanent Brochure
  • Take Away & Packaging
  • Menu Covers & Collateral
  1. Property
  2. Rooms Division
  3. F&B Division
  4. Events
  5. Spa
  6. Recreations & Sport
  7. Kids and Family
  8. Back of the House Departmental Forms

Tenders

Main Scope

Tender of Production Supplier

  •  Branding Collateral
  •  Signage
  •  Logo Wear & Apparel
  •  Take Away & Packaging

Supervision

Main Scope

  •  Production
  •  Delivery
  •  Installation (Signage)
  •  Photo Shooting

Handover

Main Scope

  •  Soft Formats
  •  Branding Guideline & Samples of All Hard Copy Samples
  •  Contact Details of All Production Supplier and Pricing
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