Jordan Surprises as a New Luxury Destination

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While Jordan is certainly already on many travelers’ checklist, ever since the discovery of Petra two centuries ago, over the last decade Jordan has been attempting to carve out a niche for itself in the travel world — specifically into luxury tourism.

According to Sean Cullen, director of sales and marketing at Mövenpick Resort Petra, a luxury resort located near the entrance of Petra, in an interview with Forbes Magazine, “Jordan doesn’t wish to be a volume-driven attraction like Egypt. It’s an exclusive destination. The current visitor profile is over 40, financially sound, widely traveled, interested in history and culture, and seeking out a once-in-a-lifetime experience.”

Despite turmoil in the area, Jordan’s luxury tourism has risen in the last two years, including new hotel growth such as the 300-room Fairmont Amman in 2014, the Luxury Collection’s 200-room Al Manara, Aqaba in late 2014, The St. Regis Amman in early 2015 and and the 280-room W Amman Hotel in late 2015.

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