Jordan Surprises as a New Luxury Destination
While Jordan is certainly already on many travelers’ checklist, ever since the discovery of Petra two centuries ago, over the last decade Jordan has been attempting to carve out a niche for itself in the travel world — specifically into luxury tourism.
According to Sean Cullen, director of sales and marketing at Mövenpick Resort Petra, a luxury resort located near the entrance of Petra, in an interview with Forbes Magazine, “Jordan doesn’t wish to be a volume-driven attraction like Egypt. It’s an exclusive destination. The current visitor profile is over 40, financially sound, widely traveled, interested in history and culture, and seeking out a once-in-a-lifetime experience.”
Despite turmoil in the area, Jordan’s luxury tourism has risen in the last two years, including new hotel growth such as the 300-room Fairmont Amman in 2014, the Luxury Collection’s 200-room Al Manara, Aqaba in late 2014, The St. Regis Amman in early 2015 and and the 280-room W Amman Hotel in late 2015.