Brands Aiming for “Aspirationals”

Research has shown, absolutely, that consumers are looking more and more towards wonderful products that also build a wonderful world. Here, Fast Company takes a look at the 5 things brands can actually do to engage, reach, and unleash the buying power of the appropriately named “Aspirationals” to drive business growth and positive social impact. Read the highlights below, but make sure to check out the full article here.

1. Something to Believe In

Aspirationals are looking for something bigger than themselves to believe in, and want brands that do the same. Make them believe and you’ll have a customer for life.

2. Badges of Honor

Help Aspirationals find their “people”. Research shows they look to communities they relate to and aspire to become.

3. Let Their Voices Be Heard

Aspirationals want a voice in the decisions that affect their lives. They are eager to share their ideas, opinions and experiences to help you, the brands they believe in, design better products.

4. Looking for Social Status

Aspirationals want to be key influencers and thrive on social currency and insider information.

5. Give Them a Way to Take Action

Aspirationals want an active partnership with a brand — they want to not only purchase goods but know they are making a difference. Give them the opportunity to do so, while also being a great consumer.

Read the full article on Fast Company.

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